About the Forum

The Forum is part of the Euregio forum series arranged every second year in Helsinki or in Tallinn. The common Helsinki-Tallinn information space has been identified as an  essential missing link between the two capital regions.

 

The forum will address media as a social phenomenon which covers different types of media (municipal media, outdoor media, municipal home-pages as platforms for information and services, private press, broadcasters, web, national level media etc). It analyses possibilities and needs for overarching cross-border media and ways to trigger regular exchange of content between different types of media in Tallinn and Helsinki. As media consumption is changing thanks to new technologies, there is a need to find channels that reach the target groups.

 

We seek answers to questions:

 

1. Where lies the opportunity for twin- city common information space, how we communicate with our citizens?
2. How are different types of media acting together and do they add value or compete with each other?
3. Is the public sector, especially municipalities, flexible enough to interact in the ever-changing media space?

 

We try to make a step towards common media space of the twin-region leading to joint content and learn about the best practices of other municipalities in the counties (Finnish-Estonian experiences).

 

The organiser of the event is NPA Helsinki-Tallinn Euregio. Euregio is an organization which promotes the idea of Uusimaa (Finland) and Harjumaa (Estonia) twin-region. In order to fulfill the vision, Euregio coordinates different cross-border development projects being implemented on both sides of Finnish Gulf. Its members are Helsinki City, Tallinn City, Harju County, Uusimaa Regional Council and Union of Harju County Municipalities.

 

Contact:

 

Merle Krigul, Knowledge Arena Programme Manager
+372 56465405, mkrigul@gmail.com

 

Katri-Liis Lepik, Manager
+372 5299267, lepik@euregio-heltal.org

 

Helsinki-Tallinn Euregio
Vabaduse square 10, 7th floor
Tallinn
www.euregio-heltal.org

Opening – Euregio Forum 15 9 10, Peka Sauri

Grisakov, Talsinki 2.0, from interpassive approach towards interactive futures?

Aune Past, Social media and trends in media consuption

Rein Ahas, Mobile positioning and urban media development

Matti Apunen, Media in the future

Lauri Kivinen, Public service media driving the information society

Anna Kanervo, Local democracy in the web environment, Case Kotikatu

Jaakko Mikkola, Visions of a twin-region

Kaarel Kose – Visions of a twin- region

Kaarel-Kose_euregio_forum_2010

WorkGroup III- Municipal webs and e-services, TallinnVirtualServiceHall, Maria Lille

WorkGroup IV- Media in minority languages, Polina Kopylova

WorkGroup V – Bloggers, Portal and social media, Markus Larkovirta

WorkGroup VI Tourism-focused journalism synthesis

Indrek Ibrus, Facilitating cross-border social network markets

Kokkuvote foorumist

Forum Program

September 14, 2010

 

Registration and coffee: 12.30 – 13.00

 

PLENARY in Solaris, Cinema hall no 7, Estonia blv 9

 

13:00 Opening: Yana Toom, Vice-Mayor of Tallinn City

 

The working group leaders will introduce the aims of the working groups

 

14.00-17:00 WORKING GROUPS

 

1. Tallinn TV and Stadi.TV (Allan Alaküla, Teppo Hudson)
   Tallinn Press Centre, Solaris, Estonia blv 9
2. Broadcasting and press providing local coverage (Ülo Russak)
   Nokia Concert Hall, floor II, Estonia blv 9
3. Municipal webs and e-services serving the needs of citizens (Maria Lille, Heli Rantanen)
   Nokia Concert Hall, floor II, Estonia blv 9
4. Media in minority languages (Polina Kopylova, Josef Kats, Scott Diel)
   Nokia Concert Hall, floor II, Estonia blv 9
5. Bloggers, portals and social media (Barbi Pilvre, Markus Larkovirta)
   Solaris, Cinema hall no 7, Estonia blv 9
6. Tourism-focused journalism (Toomas Tärk)
   Nokia Concert Hall, floor II, Estonia blv 9

 

18.00 Reception, Raekoda/Town Hall (Raekoja square 1)

 

 

September 15, 2010: PLENARY

 

PLENARY in Solaris, Cinema hall no 7, Estonia blv 9

 

Registration and coffee: 10.30 – 11.00

 

Moderator: Eero Waronen, Chief Communications Officer at City of Helsinki
11:00 OPENING WORDS:

 

Dr. Pekka Sauri, Vice-Mayor of Helsinki City, Chairman of the board of Helsinki-Tallinn Euregio

 

11:10 KEYNOTE SPEAKERS
Lauri Kivinen, Director General of YLE:
Public service media driving the information society

 

Indrek Ibrus, Lecturer of media innovation and creative industries, Baltic Film and Media School:
Facilitating cross-border social network markets

 

Dr. Iivi Anna Masso, Policy analyst, Finnish-Estonian columnist (Postimees/Uusi Suomi):
Talking about each other or to each other?

 

Matti Apunen, Director of EVA:
Re-inventing printed media – what next?

 

Aune Past, University of Tartu:
Social media and trends in media consumption

 

Q&A
13:30 – 14:30 Lunch

 

14:30 EXPERTS PANEL

 

Kristi Grišakov, PhD student, Aalto University:
Talsinki Web 2.0 – from interpassive approach towards interactive futures?

 

Anna Kanervo, HELKA project manager:
Local democracy in the web environment, case “Kotikatu”

 

Prof. Rein Ahas, University of Tartu:
Mobile positioning and urban media development

 

Q&A: Visions for future developments in media consumption

 

16:00 – 16:15 Workshops’ results

 

16:15 – 17:00 VISIONS OF A TWIN-REGION MEDIA SPACE
Ülle Rajasalu, Harju County Governor
Jaakko Mikkola, Executive Director of Regional Council of Itä-Uusimaa
Barbi Pilvre, Chair person of the Pirita District Council

 

17:00 – 18:00 Cocktail