NORDIC FORUM Regional Branding

Regional Branding – An Asset in Times of Globalisation

November 22, 2006

Tallinn University, Tallinn Hall, Uus-Sadama 5, Tallinn

Programme

09.00

OpeningH.E. Stein Vegard Hagen, Ambassador, Embassy of Norway

Jaan Õunapuu, Minister for Regional Affairs, Estonia

09.30

Does Estonia Need Branding?Tiia Rohelsaar, Director, Internal Group LLC, Estonia

09.50

Branding in the Baltic Sea Region

Ole Frijs-Madsen, Director, Baltic Development Forum, Denmark

10.10

The Role of Regions in a Global World Prof. Per-Olof Berg, Stockholm University School of Business, Sweden

10.30

The Nordic Council of Ministers as an Actor in the Baltic Sea Region,

Per Unckel, Secretary General, Nordic Council of Ministers

10.50

Reflections on Themes of Previous SpeakersDr. Erik Terk, Director, Estonian Institute for Futures Studies

11.00-11.30

Coffee break

11.30

Business Perspective: Creating a Regional Home-market, Entering Foreign MarketsEstonian Enterprises: AS Regio, Teet Jagomägi, Chairman of the Board

AS Quattromed, Erki Mölder, Chief Executive Officer

12.10

Strengthening the R&D Sector – Pooling Excellence in the Baltic Sea Region,

Prof. Liisa Hakamies-Blomqvist, Director, NordForsk, Norway

12.30-13.45

Lunch

13.45

The Development of Sub-regional Brands:

Øresund – Bjarke Lembrecht Frandseni, Executive Advisor, Öresund Science Region, Denmark/Sweden

Talsinki – Katri Liis Lepik, Manager, NGO Helsinki-Tallinn Euregio, Estonia

14.15

Estonian, Nordic and/or Baltic Identity?

Prof.Jaak Aaviksoo, Rector, University of Tartu, Estonia

14.45

The Belongingness of Estonia in the Global World – a Look into the Future,

Mark Soosaar, MP, Estonia

15.15

Discussion, Moderator: Merle Krigul, Project leader, NGO Euregio, Estonia

Participants: Tiia Rohelsaar, Prof.Per-Olof Berg, Kertu Ruus (Äripäev, journalist)

16.00

Conclusion

16.30

Reception

The official languages of the Forum are English and Estonian

The presentations can be seen here

Nordic Forum summary